Merch drops for Sergey Sukhov’s capsule brand Proséka,
focused on virality.
Tasks: marketing, merch.
Solution:working with a popular blogger’s capsule brand is all about
staying in the spotlight and always winning over customers’ hearts.
For each drop, we analyze trends, market dynamics,
and audience demand — allowing us to create one viral launch
after another. Sweatshirts worn by celebrities, prints featured
in media, and packaging people want to share on social media.
It’s not just about aesthetics, but also about meaning —
conveying the brand’s irony and lightness in every phrase
and visual.
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