Rebranding of the Farfor flower shop to adapt it to a new location
and target audience.
Tasks: naming, marketing, redesign.
Solution:our team conducted a target audience analysis based on the
brand’s unique characteristics and its new location, and used
this to develop unique value propositions and positioning,
as well as a comprehensive brand system designed to support
the business’s goals. A visually striking facade became one
of the most photographed spots in the area.
Warm, emotional postcards encouraging reviews increased
conversion rates. A compelling brand story attracted local
residents of different age groups.
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