Branding for the Premium Units group of companies
in the facility management and cleaning sector, with a focus
on business scalability and increasing brand recognition.
Tasks: marketing, design.
Solution: After analyzing business goals and conducting research,
we developed a metaphor of an ecosystem that fosters growth
and development. This idea was expressed through futuristic
eco-inspired visuals, a structured communication system,
clear messaging, and mascots that convey the company’s
mission and values. We separated communication into internal
branding (to increase employee loyalty) and B2B direction
(to attract large partners through clear structure
and recognizable visuals). A well-developed communication
system and carefully crafted solutions allowed for fast
implementation across all touchpoints — from interiors
to marketing materials — turning branding
into a business growth tool.
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