Branding for the Armur flower shop with a focus on visual appeal,
social media, and targeting a male audience.
Tasks: naming, marketing, design.
Solution: The RitzBuro team conducted market research
and developed a concept based on the metaphor of modern
knights. This idea was expressed through metallic materials,
knight-inspired ornaments, and a highly photogenic design that
encourages user-generated content and organic promotion.
A well-thought-out positioning allowed the brand to enter
a higher-priced segment, while a clear identity system ensured
consistency across all touchpoints.
Additionally, we incorporated a relevant social message —
“a woman can be her own knight”, expanding the brand
meaning while maintaining its identity.

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A well-thought-out positioning allowed the brand to enter a higher-priced segment, while a clear identity system ensured
consistency across all touchpoints. Additionally, we incorporated a relevant social message — “a woman can be her own
knight”, expanding the brand meaning while maintaining its identity.

View full project
Branding for the Armur flower shop with a focus on visual appeal, social media, and targeting a male audience.
Tasks: naming, marketing, design.
Solution:
The RitzBuro team conducted market research and developed a concept based on the metaphor of modern knights.
This idea was expressed through metallic materials, knight-inspired ornaments, and a highly photogenic
design that encourages user-generated content and organic promotion.
ARMUR / FLOWER SHOP
ARMUR / FLOWER SHOP
Branding for the Spanish jewelry brand Stardust made from real
meteorites, focused on increasing the price segment
and enhancing packaging photogenicity.
Tasks: marketing, design, packaging.
Solution:
After conducting market research, we identified a new target
audience and developed a positioning focused on depth
and connection with the universe.
This concept was expressed through cosmic textures, deep
color palettes, and messaging that communicates the emotional
value of the product. A unified design system enabled
the creation of various packaging configurations that enhance
the product’s visual appeal and conversion rates on social
media. The team’s efficiency ensured fast implementation
of all solutions.
This concept was expressed through cosmic textures, deep color palettes, and messaging that communicates
the emotional value of the product. A unified design system enabled the creation of various packaging configurations
that enhance the product’s visual appeal and conversion rates on social media. The team’s efficiency ensured
fast implementation of all solutions.
Branding for the Spanish jewelry brand Stardust made from real meteorites, focused on increasing the price segment
and enhancing packaging photogenicity.
Tasks: marketing, design, packaging.
Solution:
After conducting market research, we identified a new target audience and developed a positioning focused
on depth and connection with the universe.
STARDUST / METEORITE JEWELRY
STARDUST / METEORITE JEWELRY
Branding for a Chinese tea store focused on differentiating
product lines and elevating the brand’s price segment.
Tasks: marketing, design, packaging.
Solution:
After market analysis and immersion into the brand specifics,
we created a convenient design system with color and graphic
coding that simplifies product line differentiation.
Premium positioning is conveyed through refined visuals, deep
colors, and tactile packaging solutions such as gold
foil stamping and embossing. The identity system strengthened
brand positioning in a higher segment and improved customer
loyalty and retention.
Premium positioning is conveyed through refined visuals, deep colors, and tactile packaging solutions such as gold
foil stamping and embossing. The identity system strengthened brand positioning in a higher segment and improved
customer loyalty and retention.
Branding for a Chinese tea store focused on differentiating product lines and elevating the brand’s price segment.
Tasks: marketing, design, packaging.
Solution:
After market analysis and immersion into the brand specifics, we created a convenient design system
with color and graphic coding that simplifies product line differentiation.
TEA STATION / CHINESE TEA STORE
TEA STATION / CHINESE TEA STORE
An atmosphere of “fairy tales for adults” was created through clear positioning, messaging, and design.
Photogenic touchpoints increase virality and audience engagement, while a flexible graphic system adapts easily
to different content formats, collaborations, and campaigns.
Branding for the Why Not flower shop with a focus on marketing strategy, audience engagement, and adaptability
for creative content.
Tasks: marketing, design.
Solution:
After analyzing the marketing strategy and conducting additional research, the RitzBuro team developed
a concept combining vintage aesthetics with modern ultra-minimalism.
WHY NOT? / FLOWER & BEAUTY SALON
Branding for the Why Not flower shop with a focus on marketing
strategy, audience engagement, and adaptability for creative
content.
Tasks: marketing, design.
Solution:
After analyzing the marketing strategy and conducting additional
research, the RitzBuro team developed a concept combining
vintage aesthetics with modern ultra-minimalism.
An atmosphere of “fairy tales for adults” was created through
clear positioning, messaging, and design. Photogenic touchpoints
increase virality and audience engagement, while a flexible
graphic system adapts easily to different content formats,
collaborations, and campaigns.
WHY NOT? / FLOWER & BEAUTY SALON
Branding for a bakery in Kamchatka with a focus on local identity.
Tasks: marketing, design.
Solution: Based on in-depth research, we created a positioning
which combines the unique characteristics of the brand's
product line with the distinctive features of the region.
Classic typography and patterns emphasize local production
and high product quality, increasing trust and boosting sales.
Nature-inspired graphics improved brand recognition
and created additional interest for tourists, enabling
the introduction of merchandise and increasing
the average order value.
Classic typography and patterns emphasize local production and high product quality, increasing trust
and boosting sales. Nature-inspired graphics improved brand recognition and created additional interest
for tourists, enabling the introduction of merchandise and increasing the average order value.
Branding for a bakery in Kamchatka with a focus on local identity.
Tasks: marketing, design.
Solution:
Based on in-depth research, we created a positioning which combines the unique characteristics
of the brand's product line with the distinctive features of the region.
WINE & BAKERY / BAKERY & DELI SHOP
WINE & BAKERY /
BAKERY & DELI SHOP
Branding for the Bekaz shopping service focused on virality
and differentiation from competitors.
Tasks: naming, marketing, design.
Solution: After market research, the RitzBuro team developed
a positioning that stands out and anchors the brand in the
audience’s memory by combining a rebellious spirit with
customer care. This concept was expressed through consistent
messaging across all touchpoints, bold visuals inspired by
fashion trends, photogenic packaging, and viral content.
A well-designed visual identity boosted brand recognition
and built a base of loyal customers, while the rebellious
message and creative content attracted the attention
of a new audience amid competitors’ uniform,
minimalist designs.
This concept was expressed through consistent messaging across all touchpoints, bold visuals inspired
by fashion trends, photogenic packaging, and viral content. A well-designed visual identity boosted brand
recognition and built a base of loyal customers, while the rebellious message and creative content
attracted the attention of a new audience amid competitors’ uniform, minimalist designs.
Branding for the Bekaz shopping service focused on virality and differentiation from competitors.
Tasks: naming, marketing, design.
Solution:
After market research, the RitzBuro team developed a positioning that stands out and anchors
the brand in the audience’s memory by combining a rebellious spirit with customer care.
BEKAZ / SHOPPING SERVICE
BEKAZ / SHOPPING SERVICE
Branding for the Premium Units group of companies
in the facility management and cleaning sector, with a focus
on business scalability and increasing brand recognition.
Tasks: marketing, design.
Solution: After analyzing business goals and conducting research,
we developed a metaphor of an ecosystem that fosters growth
and development. This idea was expressed through futuristic
eco-inspired visuals, a structured communication system,
clear messaging, and mascots that convey the company’s
mission and values. We separated communication into internal
branding (to increase employee loyalty) and B2B direction
(to attract large partners through clear structure
and recognizable visuals). A well-developed communication
system and carefully crafted solutions allowed for fast
implementation across all touchpoints — from interiors
to marketing materials — turning branding
into a business growth tool.

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We separated communication into internal branding (to increase employee loyalty) and B2B direction
(to attract large partners through clear structure and recognizable visuals). A well-developed communication
system and carefully crafted solutions allowed for fast implementation across all touchpoints — from interiors
to marketing materials — turning branding into a business growth tool.

View full project
Branding for the Premium Units group of companies in the facility management and cleaning sector, with a focus
on business scalability and increasing brand recognition.
Tasks: marketing, design.
Solution:
After analyzing business goals and conducting research, we developed a metaphor of an ecosystem that fosters
growth and development. This idea was expressed through futuristic eco-inspired visuals, a structured
communication system, clear messaging, and mascots that convey the company’s mission and values.
PREMIUM UNITS / FACILITY MANAGEMENT & CLEANING
PREMIUM UNITS /
FACILITY MANAGEMENT & CLEANING
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